September 1, 2005
News & Opinion: Unfair Advantage
People who start with a dream need to respect unfair advantage. Without it the dream pops very quickly and painfully. New enterprises are deeply personal. They are packed with emotions, spiritual passions and even impact the health of the participants. The cost of na failure is very high.
With unfair advantage, the unborn baby has a chance to not only survive, but to thrive. The parents can confidently proceed to consummate and give birth, expecting to finish with a healthy infant, able to be managed into adulthood. The child can win the Grand Prix of the modern new enterprise race. The race is to dominate a new market category just like Google, Yahoo, Cisco and many before them. That produces the gorillas that become world-class brands. They go IPO in less than a decade. They create hundreds of millions of dollars of company value and rapid job growth. They are the envy of countries around the planet. Everybody wins.
And it all started with an unfair advantage. So go score your own unfair advantage. Use the score sheet in the Appendix The Power of Unfair Advantage: How to Create it, Build it and Use it to Maximum Effect.
Do you know of good ideas that started without an unfair advantage and ended up more like struggles to survive than winners who thrived? Tell me about some of them and what happened. We can all learn from the examples.
About Dylan Schleicher
Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.