April 15, 2010

News & Opinion: unGeeked Elite: A Social Media Event

By: Dylan Schleicher @ 5:01 PM – Filed under: Management & Workplace Culture

Milwaukee will soon be hosting the first nationwide unGeeked Elite event. The conference is being organized by Cd Vann, owner of, who defines unGeeking as "the widespread adoption of trends, strategies, and tools that allow us to enhance and embrace internal and external marketing campaigns, enhance customer service, strategize effective sales efforts, and develop better PR campaigns.” The focus of the event will be "to form a community of social media, marketing and branding professionals and pundits." And they couldn't have found better folks to bring in for it. Chris Brogan, author of Trust Agents and Social Media 101, and Sally Hogshead, author of Fascinate, will both be delivering keynotes—as will Scott Stratten, author of the soon-to-be-released Unmarketing. We can recommend both Chris and Sally personally, as they are both old friends of the company. We first met Chris when he and Julien Smith wrote Trust Economics, the ChangeThis manifesto that begat their book. And we met Sally when she attended our first Author Pow-Wow around the time she released her fantastic debut effort, Radical Careering. (She later sent us a box of brass knuckles, which I would explain further, but it's a better story without the explanation). And speaking just before Ms. Hogshead is another friend and Pow-Wow attendee, Phil Gerbashak, a man as consistently bright as Florida and the author of 10 Ways To Make It Great. Other speakers include: You can find more information and RSVP at

About Dylan Schleicher

Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.