Unstoppable Interview with Chris Zook

After a summer hiatus, we return with a great interview. In this podcast, I talk with Chris Zook, author of Unstoppable: How to Identify Hidden Assets, Redefine the Core, and Fuel Future Growth. This book is the final in a business trilogy of sorts. Profit From the Core and Beyond the Core were his prior titles from Harvard Business School Press. We cover a group of topics that Zook has explored in all of his books: focus, leadership economics, and profit pools. We also talk specifically about the challenges of redefining a business core and whether these same issues apply to small businesses. [podcast]http://www.800ceoread.com/blog/audio/unstoppable.mp3[/podcast]