August 22, 2006
News & Opinion: We Have Finally Made It
Publishers send catalogs for each season they publish books. This is still the primary way books are marketed and sold in the industry. A salesman sits with a book buyer and they walk through the catalog.
One of the things you will see in catalogs and on galleys (pre-published versions of books) is a list of the things publishers are going to do to promote the book. This is to show book buyers of a publisher's commitment to a title.
We have been slowly building our promotion methods for business books. Jack told me about a year ago that we will have made it when we start making the lists.
Here is the blown-up back cover of The Difference Maker by John Maxwell.
The podcast will be up next week.
About Dylan Schleicher
Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.