August 22, 2006
News & Opinion: We Have Finally Made It
Publishers send catalogs for each season they publish books. This is still the primary way books are marketed and sold in the industry. A salesman sits with a book buyer and they walk through the catalog.
One of the things you will see in catalogs and on galleys (pre-published versions of books) is a list of the things publishers are going to do to promote the book. This is to show book buyers of a publisher's commitment to a title.
We have been slowly building our promotion methods for business books. Jack told me about a year ago that we will have made it when we start making the lists.
Here is the blown-up back cover of The Difference Maker by John Maxwell.
The podcast will be up next week.