February 22, 2006
News & Opinion: Weather reports by different personalities
Here is an example of a weather report at CBSnews.com written from a Social point of view. Note the attention to the human interest of the storm (stranded travelers, cancelled schools, happy children sledding, etc.).
The moral of the story is that we all have innate preferences that influence everything we do. Both of these reporters provided fair and balanced articles about the blizzard, but they were influenced by their preferences. Recognize your own attributes, and know that it is always easier to go with your innate strengths. Understanding them is the key to better performance.
About Dylan Schleicher
Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.