July 15, 2008
News & Opinion: Webinar with Dan Heath, author of Made to Stick
Click here to learn more about the seminar and to sign up if you're interested.
Here's the description of the event:
Virtual Seminar Overview
In this era of ever-tougher competition, your company's greatest asset is its managers. Why? They've got stellar ideas for new strategies that will leave rivals scrambling; for innovative products that will wow customers; and for fresh ways of doing business that will attract top talent, slash costs, and burnish your bottom line.
But even the best idea won't make a difference if a manager can't "sell" it--can't get people to embrace it, remember it, and act on it.
Let bestselling author and communication thought leader Dan Heath show your managers how to make their ideas "stick" for maximum business impact. Dan reveals the six principles that distinguish ideas that thrive from those that die:
- Simplicity-strip the idea to its core, without turning it into a silly sound bite
- Unexpectedness-capture and hold people's attention
- Concreteness-help people remember the idea
- Credibility-get people to believe your idea
- Emotion-persuade people to care about your idea
- Stories-get people to act on your idea new solutions
For each principle, Dan provides a wealth of examples of how real people have made great ideas sticky--in endeavors as diverse as business, entertainment, public health, and education.
Don't let your managers miss this opportunity to capture critical insights for crafting--and communicating--high-impact ideas.
Each participant receives a copy of the book Made to Stick, an executive summary of the book, and a comprehensive study guide.
About Dylan Schleicher
Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.