May 1, 2007
News & Opinion: What arrived today.
Upon a closer examination, we found it was from an author:
Inside was something edible.
To my knowledge, it's our first ever front-cover-cake. So Jack had to try it out.
Quite a different approach to your standard press release and book copy. It's another addition to Todd's post from months ago. Does it inspire you to pick up the book?
p.s. if you're curious, we really like fruit baskets.
About Dylan Schleicher
Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.