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May 1, 2007

News & Opinion: What arrived today.

By: 800-CEO-READ @ 3:53 PM – Filed under: Publishing Industry

Earlier today, a delivery man brought us this:
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Upon a closer examination, we found it was from an author:


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Inside was something edible.

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To my knowledge, it's our first ever front-cover-cake. So Jack had to try it out.

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Quite a different approach to your standard press release and book copy. It's another addition to Todd's post from months ago. Does it inspire you to pick up the book?
p.s. if you're curious, we really like fruit baskets.