February 10, 2010

News & Opinion: What can you make?

By: Dylan Schleicher @ 4:40 PM – Filed under: Management & Workplace Culture

I just posted this question on Twitter and LinkedIn and got a lot of interesting responses. From paper snowflakes, to muffins, to cookies, to photos, to records; these are the things that first came to people's minds when considering the question. These things are what they like to make. These are the things they like thinking about making.

After reading books like Pam Slim's Escape From Cubicle Nation, you start to realize that there's something to these seemingly mundane activities. Gary Vaynerchuck's Crush It comes to mind too, as well as Hugh MacLeod's Ignore Everybody. Making paper snowflakes becomes a craft blog with thousands of readers sharing their passion. Taking photos becomes a successful wedding photography business with landscape photos on the side for fun. Writing songs becomes a stepladder to licensing music for commercials. And on, and on.

Business is a part of our lives, and it's interesting to watch how it gets played out. What's sad is to watch the opportunities where it could blossom, but gets pushed aside, because of fear, self-doubt, and the false assumptions of what reality is.

So, what can you make? And more importantly, what are you doing about it?

About Dylan Schleicher

Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.