October 11, 2004
News & Opinion: What I Have Been Reading
I am an avid reader of the business press. The Wall Street Journal, Business Week, Fortune, Forbes, Business 2.0, etc. Two books I read recently that I found helpful were Bloomberg by Bloomberg written by Michael Bloomberg now the mayor of New York. The book describes his introduction of the Bloomberg Box which has made him incredibly wealthy. The other book is The Secrets of Word of Mouth Marketing by George Silverman. Word of mouth, in my opinion, is the most powerful form of marketing and everything you do should be done to stimulate word of mouth. Which, of course, is the reason Im doing this tour.