October 11, 2004

News & Opinion: What I Have Been Reading

By: Dylan Schleicher @ 5:23 PM – Filed under: Marketing & Sales

I am an avid reader of the business press. The Wall Street Journal, Business Week, Fortune, Forbes, Business 2.0, etc. Two books I read recently that I found helpful were Bloomberg by Bloomberg written by Michael Bloomberg now the mayor of New York. The book describes his introduction of the Bloomberg Box which has made him incredibly wealthy. The other book is The Secrets of Word of Mouth Marketing by George Silverman. Word of mouth, in my opinion, is the most powerful form of marketing and everything you do should be done to stimulate word of mouth. Which, of course, is the reason Im doing this tour.

About Dylan Schleicher

Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.