April 17, 2007

News & Opinion: What Is It About Business Books?

By: Dylan Schleicher @ 4:48 PM – Filed under: Publishing Industry

There seems to be less and less coverage of business books in the mainstream media. Major newspapers like The Boston Globe no longer run reviews. Fortune covers lifestyle books at best.

It seems if you are starting from scratch, you avoid the genre as well. After a two year wait, Portfolio, the new business magazine from Condé Nast, hit newsstands yesterday. Advertising Age got a sneak peak at the inaugural issue and said:
Book reviews skip management and leadership stuff in favor of fiction, art books, and whatever else might appeal to readers. We look forward to reading "The Kid Pays for the Picture," about Ryan Kavanaugh, the 32-year-old middleman bringing private-equity and hedge-fund money to Hollywood.

The next issue of the magazine runs in September, giving time for feedback from readers and advertisers. I am waiting for my issue in the mail, so I'll reserve judgment for another post. It sounds like I will be disappointed though.

About Dylan Schleicher

Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.