December 22, 2006

News & Opinion: What To Read When Turning Around an Automaker

By: Dylan Schleicher @ 7:12 PM – Filed under: Management & Workplace Culture

Wall Street Journal today has an extensive article on Alan Mulally and his attempt at revitalizing Ford. What do you read if you are rebuilding the number two automaker?
Shortly after his arrival, Mr. Mulally and his new troops bought books to better understand one another. The new CEO read the 1926 classic Today and Tomorrow by Henry Ford. He also met with the Ford family at the Henry Ford Museum complex early on. Ford managers began passing around The Machine That Changed the World, often cited by Mr. Mulally for its in-depth story of Toyota's manufacturing operation.

About Dylan Schleicher

Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.