December 22, 2006
News & Opinion: What To Read When Turning Around an Automaker
Wall Street Journal today has an extensive article on Alan Mulally and his attempt at revitalizing Ford. What do you read if you are rebuilding the number two automaker?
Shortly after his arrival, Mr. Mulally and his new troops bought books to better understand one another. The new CEO read the 1926 classic Today and Tomorrow by Henry Ford. He also met with the Ford family at the Henry Ford Museum complex early on. Ford managers began passing around The Machine That Changed the World, often cited by Mr. Mulally for its in-depth story of Toyota's manufacturing operation.