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December 21, 2006

News & Opinion: Which would you rather get?

By: Dylan Schleicher @ 2:53 PM – Filed under: Marketing & Sales, Publishing Industry, The Company


We get 10 to 15 books every week. The majority of the time it is just a book with a letter telling me why I should like the book. Every once in a while, we get something more. I highly recommend to authors taking the extra time. It is not difficult to make your book standout in the pile.

There are two pictures below showing what authors did to go above and beyond. Both of the examples below were remarkable, but only one of them got me to read the book. I will let you guess which.

About Dylan Schleicher


Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.