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May 6, 2004

News & Opinion: Why bother writing (and reading) books

By: 800-CEO-READ @ 12:02 PM – Filed under: Management & Workplace Culture

Books are still the one of the best ways to spread ideas. Books are portable, ubiquitous, easy to share and easy to talk about. You can recommend a book without worrying whether someone has the right technology to get it or to read it or to understand it.
Business books are generally read by a tiny subset of business people, but every once in a while, one breaks through and changes the way we do business. That's my goal... to make a cogent argument and coin enough neologisms that the idea spreads.
Well, one of the best ways to help your book spread is to work with Jack Covert, CEO of CEOREADs. He is honest, smart, and one of the most insightful people in book publishing. The model of the company? Sell books in bulk to organizations that hand them out to employees. It makes sense, once you think about it. Managers decide they'll benefit if all their employees know an idea, and the best way to spread that idea (cheap, too) is to give em a book.
Not coincidentally, this is one of the cheapest places to buy Free Prize Inside. If you buy a bunch, you might even get a better discount.
Thanks, Jack.