May 6, 2004
News & Opinion: Why bother writing (and reading) books
Business books are generally read by a tiny subset of business people, but every once in a while, one breaks through and changes the way we do business. That's my goal... to make a cogent argument and coin enough neologisms that the idea spreads.
Well, one of the best ways to help your book spread is to work with Jack Covert, CEO of CEOREADs. He is honest, smart, and one of the most insightful people in book publishing. The model of the company? Sell books in bulk to organizations that hand them out to employees. It makes sense, once you think about it. Managers decide they'll benefit if all their employees know an idea, and the best way to spread that idea (cheap, too) is to give em a book.
Not coincidentally, this is one of the cheapest places to buy Free Prize Inside. If you buy a bunch, you might even get a better discount.
About Dylan Schleicher
Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.