August 14, 2009
News & Opinion: Why do you read business books?
"Some people read business books looking for confirmation. I read them in search of disquiet. Confirmation is cheap, easy and ineffective. Restlessness and the scientific method, on the other hand, create a culture of testing and inquiry that can't help but push you forward."-Seth Godin, The Scientific Method
Thanks to @jaysingh for the tweet that reminded me to post this question and answer.
So, why do you read business books?