August 14, 2009

News & Opinion: Why do you read business books?

By: 800-CEO-READ @ 2:30 PM – Filed under: Management & Workplace Culture

"Some people read business books looking for confirmation. I read them in search of disquiet. Confirmation is cheap, easy and ineffective. Restlessness and the scientific method, on the other hand, create a culture of testing and inquiry that can't help but push you forward."
-Seth Godin, The Scientific Method
Thanks to @jaysingh for the tweet that reminded me to post this question and answer.
So, why do you read business books?