June 15, 2010
News & Opinion: Why do you work?
Last night, I met a bunch of people at a Seth Godin inspired Linchpin Meetup who each left great companies to focus on their own endeavors. Inspiring stuff, as I pictured each of them likely sitting in these great companies imagining their own stories, their own projects, etc.
Then I sat down at my desk today and picked up a book called The Why of Work by Dave and Wendy Ulrich, and it all came full circle. As the book poses: "Before you ask, 'Why aren't my employees working harder?" ...ask yourself, 'Why are my employees working?'" An interesting statement, and likely a question many leaders and managers have a lot of assumptions about. As the book points out, it's not all about the money.
From there, the authors explain what it is about, and how leaders can address the needs of employees (and customers), make work personal to motivate, and create a team of passionate people that make the work (and the results) the type of situation anyone would want to be involved in.
All those imaginary stories, projects, and other day dreams might actually be useful to a company. The Why of Work discusses how to first understand why we do what we do, and then develop the situation to make it as fulfilling and successful as possible.
I wish I could have passed this book to some of my old bosses!
About Dylan Schleicher
Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.