September 28, 2006
News & Opinion: Why Johnny Can't Sell
The next thing Johnny was going to do is to, go into the market and hire sales superstars. This too is probably a bad idea. In the book Conversations on customer service and sales, Ken Edmundson writes, we have a 52% chance of hiring the right person. It is only increased by 8% if we employ superior interviewing skills.
He goes on to say that there are certain traits great sales people possess. They include:
- High self esteem
- Belief system
- Communication skills.
About Dylan Schleicher
Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.