August 23, 2004
News & Opinion: Why Not?
On Friday, Ian Ayres and Barry Nalebuff, authors of Why Not?: How to Use Everyday Ingenuity to Solve Problems Big and Small, had an op-ed piece in the Wall Street Journal. Their essay was called "Going, Going, Google" and they discuss some things Google did right and some things they could have done better in their IPO auction [sub. needed].