March 30, 2005

News & Opinion: WOMMA

By: Jack @ 5:45 PM – Filed under: Marketing & Sales

Todd and I attended the WOMMA Summit yesterday. Todd stayed for the second day and I am sure will have tons to talk about. I want to talk about the lunch keynote from yesterday. Guy Kawasaki is a great speaker. He has just the right combination of folkie street smart with a touch of MBA speak. One of the real tests of a good speaker is how much you takeaway from the speech. I took away many ideas. The conference was attended by an interesting cross sections of Fortune 500 folks and hybrid drivers. It was like what it must have been like during the early blog conferences. The conference was knee deep in authors ranging from Jackie and Ben of Creating Customer Evangelists, to Emanuel Rosen of Anatomy of Buzz, to authors with books not yet published like Mark Hughes who has a book coming in July called BuzzMarketing. I think you will also hear us talking about Pyromarketing by Greg Stielstra. Todd has been posting notes over on his blog.