March 15, 2005

News & Opinion: Word-of-Mouth in Book Selling

By: Dylan Schleicher @ 2:01 PM – Filed under: Marketing & Sales, Publishing Industry

This weekend, I was lamenting about the money that is spent marketing movie projects and wondering why companies don't understand the importance of word-of-mouth.

Galley Cat has a great post on the subject of word-of-mouth in the area of book selling. The post quotes a independent study and Dave Balter of BzzAgents. It also talks about an interesting way Knopf is using BlogAds to promote books.

About Dylan Schleicher

Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.