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March 15, 2005

News & Opinion: Word-of-Mouth in Book Selling

By: 800-CEO-READ @ 2:01 PM – Filed under: Marketing & Sales, Publishing Industry


This weekend, I was lamenting about the money that is spent marketing movie projects and wondering why companies don't understand the importance of word-of-mouth.

Galley Cat has a great post on the subject of word-of-mouth in the area of book selling. The post quotes a independent study and Dave Balter of BzzAgents. It also talks about an interesting way Knopf is using BlogAds to promote books.