October 5, 2004
News & Opinion: WSJ Book Review--Optical Illusion
In October 5 WSJ, Dennis Berman reviews Optical Illusion by Lisa Endlich. It is the story of the rise and fall of Lucent and telecoms. I especially like the last paragraph of the review [sub. needed]:
Ms. Endlich's account is crisp and engaging, but her underlying theme--that a broadly shared mood or mania drives the corporation more than individual players--blunts its forse. One wishes, for example, that she spent more time examining the tenure of current Hewlett Packard chief executive Carly Fiorina, who played a major role in Lucent's creation and later in the formation of its sales culture. (Ms. Fiorina left months before Lucent imploded.) But Ms. Edlich skips around the accountability question, explaining that, post-bubble, "it was not within the power of any given CEO or company to control its fate." If so, why do such a fine job of showing that the opposite is true?