February 18, 2005
News & Opinion: Your Apprentice Update
Well, Michael finally got voted off last night. That was not a big surprise. Sitting to the left of Donald was trusted advisor George Ross. The reason for the post is the George is the latest Apprentice cast member to release a book. This one is called Trump Strategies for Real Estate: Billionaire Lessons for the Small Investor. George has been in the New York real estate game since the 1950's, so he knows all the players and has the background on all of Trump's buildings. The book is story after story of deals. The best lesson you can learn from the book is "Get to know the rules very well and then get creative." Trump World Tower was built on a parcel that had restriction on the size of the building that could be put up. To get around it, he bought the air rights from the buildings around the parcel and was able to put up a 72 story building of luxury condominiums. The details of the deals gets to be a little much. I did like chapter four on negotiation. Who better to learn from than the Donald? If you are into Donaldmania, buy the book. If not, find it locally, take a browse, and see if it pulls you in.