February 2, 2005
News & Opinion: Your Daily Drucker for February 2nd
Exploit the new realities
Today's new realities fit neither the assumptions of the Left nor those of the Right. They don't mesh at all with "what everyone knows." They differ even more from what everybody, regardless of what political persuasion, still believes reality to be. "What is" differs totally from what the Right and the Left believe "ought to be." The greatest and most dangerous turbulence today results from the collision between the delusion of the decision makers- whether in governments, in the top managements of businesses, or in union leadership- and the realities.
But a time of turbulence is also one of great opportunity for those who can understand, accept, and exploit the new realities. One constant theme is, therefore, the need for the decision maker in the individual enterprise to face up to reality and resist the temptation of what "everybody knows," the temptations of the certainties of yesterday, which are about to become of deleterious superstitions of tomorrow. To manage in turbulent times, therefore, means to face up to the new realities. It means starting with the question: "What is the world really like?" rather than the assertions or assumptions that made sense only a few years ago.
ACTION POINT: List three new oppotunities created by demographic shifts- changes in the composition of the workforce and shifts from national to regional to transnational economies. Pursue them.
-This is from The Daily Drucker (pg. 38). The quote originally appeared in Managing in Turbulent Times.