Searching for 'blue ocean strategy'
Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant by W. Chan Kim and Renee Mauborgne, Harvard Business School Press, 256 Pages, $27. 95, Hardcover, February 2005, ISBN 1591396190 Blue Ocean Strategy is another book in the sea of business strategy books.
W. Chan Kim and Renee Mauborgne, authors of Blue Ocean Strategy, were interviewed recently by Management Consulting News. Here is the question we ask authors all the time: MCNews: With more than 6,000 books on business strategy in the market, do you have a blue ocean strategy for your book?
Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant by W. Chan Kim and Renee Mauborgne Harvard Business School Press - February 2005 288 Pages - ISBN 1591396190 I chose a section from Chapter 6 called "Get The Strategic Sequence Right". Kim and Mauborgne say that companies need to build their blue ocean strategies "in the sequence of buyer utility, price, cost, and adoption".
W. Chan Kim and Renee Mauborgne are back with a new book about how to implement blue ocean strategies.
Article: Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant (Expanded Edition)
W. Chan Kim and Renée Mauborgne tell us how numbers-based goals are ineffective, even counterproductive, motivation—and what to replace them with.
I like Blue Ocean Strategy. It is going to be a Febuary Jack Covert Selects. In yesterday's New York Times, the Armchair M.
This week, we are giving away what we have deemed to be the five best books on leadership and strategy published in 2017.
These are just 20 of the many promising books being released in September that we'll be taking a closer look at.
Targeting Costing Target costing, the next step in the strategic sequence, addresses the profit side of the business model. To maximize the profit potential of a blue ocean idea, a company should start with the strategic price and then deduct its desired profit margin from the price to arrive at the target cost. Here, price-minus costing, and not cost-plus pricing, is essential if you are to arrive at a cost structure that is both profitable and hard for potential followers to match.
Strategic Pricing We have developed a tool called the price corridor of the mass to help managers find the right price for an irresistible offer, which, by the way, isnt necessarily the lower price. The tool involves two distinct but interrelated steps. Step 1: Identify the Price Corridor of the Mass In setting a price, all companies look first at the products and services that most closely resemble their idea in terms of form.
Step 2: Specify a Level Within the Price Corridor The second part of the tool helps managers determine how high a price they can afford to set within the corridor without inviting competition from imitation products or services. That assessment depends on two principal factors. First is the degree to which the product or service is protected legally through patents or copyrights.
Bill Gates held his annual CEO Summit last month. We have a little inside scoop for you. There were five books recommended to the attendees: The Trendmaster's Guide: Get A Jump on What Your Customer Wants Next by Robyn Waters Blue Ocean Strategy: How To Create Uncontested Market Space and Make the Competition Irrelevant by W.
Different form and function, same objective. Some companies lure customers from even further away. Cirque du Soleil, for example, has diverted customers from a wide range of evening activities.
By probing questions such as these, the Swiss watch company Swatch, for example, was able to arrive at a cost structure some 30 percent lower than any other watch company in the world. At the start, Nicolas Hayek, chairman of Swatch, set up a project team to determine the strategic price for the Swatch. At the time, cheap (about $75), high-precision quartz watches from Japan and Hong Kong were capturing the mass market.
getAbstract has a list of their favorite business books for 2005: Irrational Exuberance by Robert Schiller Scenarios by Kees van der Heijden The One Thing You Need to Know by Marcus Buckingham The World Is Flat by Thomas Friedman Blue Ocean Strategy by Renee Mauborgne and W. Chan Kim The People's Tycoon by Steven Watts And the Money Kept Rolling In (and Out) by Paul Bluestein Winners Never Cheat by Jon Huntsman The German Economy by Horst Siebert Wedding of the Waters by Peter Bernstein Icon Steve Jobs by Jeffery Young and William Simon Brand Hijack by Alex Wipperfurth How to Grow Leaders by John Adair Trillion-Dollar Moms by Bonnie W.
Here is the list of our top 25 bestselling business books for 2005. They include diverse subject matters, everything from learning how to become a real estate investor to how to treat your customers better. Blue Ocean Strategy, by Chan Kim and Rene Mauborgne The 7 Irrefutable Rules of Small Business, by Steven S.
Here are our TOP 10 business books that people across the world are reading: 1) Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne - Malaysia 2) Fire Them Up! by Carmine Gall - Norway 3) One Billion Customers by James McGregor - Switzerland 4) It's Not About the Coffee by Howard Behar - Canada 5) Citizen Marketers by Ben McConnell and Jackie Huba - United Kingdom 6) Rules to Break and Laws to Follow by Don Peppers and Martha Rogers, PhD - Singapore 7) Leadership from the Inside Out by Kevin Cashman - The Netherlands 8) Who's Your City?
Rob May likes Brand Hijack. John Moore likes The One Thing You Need To You. Mary Trigiani likes Blue Ocean Strategy.
Here is what we have in store for this week: This week we are going to excerpt a piece from Blue Ocean Strategy. I am overdue on a new releases list. We'll post the podcast that I promised last week.
Amazon's editors picks has the usual suspects you would expect for a best of 2005: Freakonomics by Steven Levitt and Stephen Dubner The World is Flat by Thomas Friedmen Resonant Leadership by Richard Boyatzis and Annie McKee The End of Poverty by Jeffrey Sachs China Inc. by Ted Fishman DisneyWar by James Stewart Blink by Malcolm Gladwell The Travels of a T-Shirt In A Global Economy by Pietra Rivoli Blue Ocean Strategy by W.
Our General Manager Sally Haldorson led our search for the five best books on leadership and strategy published in 2017, and discusses here those we chose in the end.
Seeing old friends during the holiday season always seems to encourage some reflecting. One thing that I personally thought about were the friends that no longer live close to me anymore. This past year, I made my usual pilgrimage to Hoboken, New Jersey where they moved to.
Jocelyn Davis gives us leadership tools to apply today by pulling stories from the long arch of human history.