Searching for 'cat_books_in_books'


Article: Tough Love interview with John Moore

As announced last week, we've launched our first digital book over at ChangeThis. com. Tough Love, by John Moore is a business inspired screenplay, and follows his straight-up business book Tribal Knowledge.

Article: Holiday Book Recommendations From Our Staff

Still doing some last minute shopping, scrambling to find the right gift for that special (or even not-so-special) someone? The staff of 8cr has your back. Here are some recommendations, without the usual business book filter, from the brilliant minds sitting around me here in the nerve center of 800-CEO-READ.

Article: Chinese Rules

Tim Clissold's <i>Mr. China</i> is one of the great books on China's rise. He is now back with a new book, <i>Chinese Rules</i>, to update the situation there.

Article: Category Killers - The Declaration of Indpendents

Competent, creative independent retailers dont need to use resistance tactics in order to survive. These merchants understand that, to compete successfully, they must provide something that customers cant get anywhere else. To run a specialty store that successfully competes with category killers, you have to specialize to an even greater degree.

Article: Word-of-Mouth in Book Selling

This weekend, I was lamenting about the money that is spent marketing movie projects and wondering why companies don't understand the importance of word-of-mouth. Galley Cat has a great post on the subject of word-of-mouth in the area of book selling. The post quotes a independent study and Dave Balter of BzzAgents.

Article: Direct Marketing books

Monday July 10, 2006 Wall Street Journal's Recommended Reading column is supplied by John A. Greco Jr. , president and chief executive officer of the Direct Marketing Association.

Article: Watching the Bestseller Lists

It is very interesting to look at this week's Wall Street Journal bestseller list [sub. needed]. There are three entries on the business list outside of the regulars.

Article: Two-Buck Chuck, Ten-Clam Cam and more

I've heard there's some quite unique gourment food at Trader Joe's (which is why I'm impatiently waiting its arrival in Milwaukee). Forbes April 10th issue featured an article on Trader Joe's and mentioned last fall's book The Trader Joe's Adventure. I'm curious to see all the hype as at first glance, it's hard to imagine a ton of people seeking out Ginger Cat Cookies or Jalapeno Blue Cornbread Mix.

Article: Jack Covert Selects: Juicing the Orange

Juicing the Orange: How to Turn Creativity into a Powerful Business Advantage By Pat Fallon and Fred Stenn, Harvard Business School Press, 200 pages, $26. 95 hardcover, August 2006, ISBN 1591399270. Just hearing the word advertising makes me cringe.

Article: WSJ&#039;s Five Best Rolls On

I continue to enjoy the Five Best feature in the Weekend Edition of the Wall Street Journal. A few weeks ago, they talked to their resident columnist Jonathan Clements about personal investing titles. He recommends the following: Money Masters of Our Time by John Train (HarperCollins, 2000) Capital Ideas by Peter Bernstein (Free Press, 1991) Winning the Loser's Game by Charles Ellis (McGraw-Hill, 2002) The Four Pillars Of Investing by William Bernstein (McGraw-Hill, 2002) Fooled by Randomness by Nassim Nicholas Taleb (Thomson Texere, 2004) Read Clements' commentary on each of the books at the WSJ site.

Article: Last year&#039;s tallies brought to you by Feltron

Have you heard of Nicholas Feltron? He lives in NYC. He's 29 years old.

Article: More books from DMA

Jack wrote a post a couple of weeks ago about books that John Greco, head of the Direct Marketing Association, recommended in the Wall Street Journal. In that post, Jack listed the five books that were in the newspaper edition. The online edition had five more titles we missed.

Article: Six Pixels&#039; Book Recommendations

On October 9th, Mitch Joel of The Six Pixels of Separation Blog posted a list of six Books You Need To Read To Succeed In Business . The post generated quite a lot of buzz, suggesting that, contrary to popular opinion, people still read books. The list was: The Cluetrain Manifesto: The End of Business as Usual by Rick Levine Christopher Locke, Doc Searls &amp; David Weinberger Here Comes Everybody: The Power of Organizing Without Organizations by Clay Shirky Life After the 30-Second Spot: Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising by Joseph Jaffe Purple Cow: Transform Your Business by Being Remarkable by Seth Godin Re-Imagine!

Article: Jack Covert Selects - Greater Than Yourself

Greater Than Yourself: The Ultimate Lesson of True Leadership by Steve Farber, Doubleday, 170 pages, $19. 95, Hardcover, March 2009, ISBN 9780385522618 Steve Farber is a master storyteller, and he uses this skill to teach us about business through his well-crafted tales. It's not uncommon these days to see business novels, fables or allegories, but what sets Farber's books apart from the rest are the vibrant characters he creates.

Article: Excerpt from Why Johnny Can&#039;t Brand

The following excerpt is taken from the introduction to Why Johnny Can't Brand: Rediscovering the Lost Art of the Big Idea by Bill Schley and Carl Nichols, Jr. The authors show that successful branding is not charisma or warfare, or millions spent on entertaining ads starring dancing chimpanzees or cowboys herding cats, but the ability to differentiate a product and give consumers a real reason to pay attention. It's about making the product the star.

Article: TimesOnline Best of Decade List

Just yesterday, I already saw two “Best of the Decade” lists. I suppose I shouldn’t have been surprised as it is mid-November 2009, but for whatever reason, it seems the Millennium was just yesterday. One list was NPR.