February 15, 2012
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Best Business Books of 2011 Discussion
As part of our ongoing discussion of the best books from our 2011 Business Book Awards, Translator hosted a very special Lab this week, inviting us in to continue this discussion in a public setting. Their Lab sessions are always interesting, ranging from talk of current business trends, new ideas, cultural phenomena and beyond. It was a pleasure and honor to bring the books from our Awards as points of discussion in this setting. Thanks again to those who attended and joined in the conversation! Each attendee also received a complimentary copy of the Best Business Book of 2011: Jim Collins' and Morten Hansen's Great By Choice. Below is a video where we talk about the winning book from the Sales and Marketing category: Gary Vaynerchuk's The Thank You Economy. Read more about this year's (and previous years) Awards here.