August 29, 2011
Staff Picks: Culture and The Innovator's Cookbook
I write of Brian Eno today because he has showed up in two books that have floated across my desk recently. Both books—Culture, edited by John Brockman, and The Innovator's Cookbook edited by Steven Johnson—are compilations of material that include interviews with Eno. You may know the editors... Steven Johnson from his wonderful 2010 book, Where Good Ideas Come From, and John Brockman from his many compilations, including This Will Change Everything: Ideas That Will Shape the Future, My Einstein and The Mind—the last of which was released alongside Culture earlier this month. Brockman is also the author of The Third Culture: Beyond the Scientific Revolution.
In Culture, Eno observes that art "seems to to be something we are biologically inclined to do," that "all human groups engage in something that we call artistic behavior" and talks about the need to develop a language for having a conversation about the arts. He compares the transition he's looking for to the way Darwin changed the field of natural history forever by giving it a common language—taking it from a science that simply collected material to one that could develop theories about the material collected. He goes on to discuss his own theory that we codify most of our knowledge in metaphors, and that "Science ... enables us to come up with a structure upon which we can build useful metaphors.: He continues: "This is why artists are interested in science ... because science keeps coming up with big ideas, like chaos, like complexity, that we then think, ah , yes, perhaps that's how a lot of things work. Then we have a new metaphor." Speaking of the spectrum, or continuum, our minds move along, he says:
In Steven Johnson's The Innovator's Cookbook, coming out in October from Riverhead Books, he discusses how technologies spark innovation, not the other way around:
You have art writers who constantly celebrate the "intuition" extreme and think that this is the sort of apex of human existence, and you have scientists who by default, almost, dignify the other one. That's where they live, or that's where they'd like to live. They want to be able to make the kind of statements that push that boundary. What I would like to see is a conversation that admits that we spend most of our time somewhere in the middle, and we ought to find a way of thinking about it.
I suppose at the root of all this is the feeling that possibly the only way that humans can remain cooperative is by those of us who are artists or who are interested in the arts realizing that we have some kind of a job to do. It's no good anymore, as far as I'm concerned, for artists to just take the bohemian attitude of, oh, it just comes out of me, and I don't know what I'm doing, etc. I just can't stand that; I don't want this romantic attitude that says artists shouldn't be a part of this planet. This is a real job, and it has to do something.
Beyond Eno, Brockman's book contains Clay Shirky (author of Here Comes Everybody and Cognitive Surplus), Jaron Lanier (You Are Not a Gadget) and Douglass Rushkoff (author of Get Back in the Box: How Being Great at What You Do Is Great for Business, Life, Inc. and Program and Be Programmed) among many others. Johnson pulls from the minds of Clayton Christensen (The Innovator's Dilemma), Richard Florida (The Rise of the Creative Class), Tom Kelley (The Art of Innovation) and more. The two books also share Stewart Brand (author of Whole Earth Discipline among other books) as a contributor. Taken together, they make for a really interesting read about culture, innovation, the culture of innovation, and the innovation of culture. I highly recommend both books—and Brian Eno.
About Dylan Schleicher
Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.