May 22, 2007

Staff Picks: Excerpt from Be the Elephant

By: Dylan Schleicher @ 2:50 PM – Filed under: Management & Workplace Culture

The new selection on our Excerpts blog is from the Preface of Be the Elephant: Build a Bigger, Better Business by Steve Kaplan. He helps readers understand the exact nature of their business by showing how to define objectives, identify risks, and get the operation on solid footing.
Be the Elephant is the second book in a series aimed at helping solve the real issues faced by business owners, professionals, sales professionals, managers--anyone charged with growing any part of a business. The central idea of the first book, Bag the Elephant, was to provide a strategy for getting and keeping that huge customer. The book you're holding now focuses on a process and strategy you can implement to grow your business safely and efficiently--and become the Elephant yourself.

Here's a direct link to the excerpt:

About Dylan Schleicher

Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.