Excerpt from Be the Elephant
May 22, 2007
The new selection on our Excerpts blog is from the Preface of Be the Elephant: Build a Bigger, Better Business by Steve Kaplan. He helps readers understand the exact nature of their business by showing how to define objectives, identify risks, and get the operation on solid footing. Be the Elephant is the second book in a series aimed at helping solve the real issues faced by business owners, professionals, sales professionals, managers--anyone charged with growing any part of a business.
The new selection on our Excerpts blog is from the Preface of Be the Elephant: Build a Bigger, Better Business by Steve Kaplan. He helps readers understand the exact nature of their business by showing how to define objectives, identify risks, and get the operation on solid footing.
Be the Elephant is the second book in a series aimed at helping solve the real issues faced by business owners, professionals, sales professionals, managers--anyone charged with growing any part of a business. The central idea of the first book, Bag the Elephant, was to provide a strategy for getting and keeping that huge customer. The book you're holding now focuses on a process and strategy you can implement to grow your business safely and efficiently--and become the Elephant yourself.Here's a direct link to the excerpt: http://800ceoread.com/excerpts/archives/006920.html
