New Excerpt up - from The Breakthrough Imperative

Head over to our Excerpts Blog to find an excerpt from the book The Breakthrough Imperative: The Strategies That Drive the World's Best Managers by Mark Gottfredson and Steve Schaubert.

As a general manager, your job is to devise a strategy for performance improvement. Insight into your customers' preferences and behaviors, and into how those preferences and behaviors might change over time, is essential. It can help you take full advantage of your competitive position. It may even give you the ability to counteract the advantages of leaders who are farther down the experience curve and thus move up (or over) the ROA/RMS band.

Here's a direct link to the excerpt: http://800ceoread.com/excerpts/archives/007896.html And, if you missed it, here's a link to the excerpt Dylan put up yesterday, from The Quest for Global Dominance: http://800ceoread.com/excerpts/archives/007892.html