September 20, 2011

Staff Picks: The Future of Value

By: Dylan Schleicher @ 9:02 PM – Filed under: Management & Workplace Culture

According to Eric Lowitt, author of the new book, The Future of Value, sustainability and outperforming your competition at the same time, is a choice, not an impossibility.

The first part of the book describes how sustainability creates value. And in this case, sustainability refers to "a continuous, unwavering commitment that companies make to balance their financial returns with environmental impact and social equity investments." By making decisions in this regard, a company gains advantages that it's competition hasn't prepared for, whether short, mid, or long-term.

The second part of the book addresses ways to create value within an organization, discussing ways to implement sustainability into management, performance analysis, and the value chain.

In both cases, Lowitt's theories are mapped out, stated clearly, and otherwise detailed in step-by-step fashion. This is straight writing that's highly actionable. Here's an example:

This book is based on a clear premise. Companies that embrace sustainability sharpen their strategies and strengthen their ability to execute, leading to value creation for stakeholders. That is, integrating sustainability into strategic-planning exercises helps companies identify new growth opportunities while reducing their exposure to legal, resource, and sociopolitical risk. In turn, sustainability leads companies to cast an even more critical eye toward both the efficacy and long-term viability of their value chain activities. This is how Sustainable Market Leaders create increased top-line (revenue and brand value) and bottom-line (reduced expenses and reduced risks) value for their stakeholders.

About Dylan Schleicher

Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.