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March 31, 2009

Staff Picks: Why Read A Book, When An Article Might Do

By: 800-CEO-READ @ 3:29 PM – Filed under: Management & Workplace Culture

We got a note last week from a reader who was a little upset by a new product that Harvard Business Publishing recently put out.

Titled "10 Must-Read Articles from HBR", the electronic-only download highlights many of the same authors (and seminal ideas) as we did in The 100 Best. You'll find Drucker, Christensen, Goleman, Kotter among others with the Harvard Business Review article (ie condensed versions) of The Effective Executive, Innovator's Dilemma, Emotional Intelligence, Leading Change and so on.

We are not upset at all by this. HBP sees an opportunity to repackage their content (which they are brilliant at). They are merely providing a product that people might be interested given the publication of our book. They even did a service with including authors like Theodore Levitt, Rosabeth Moss Kanter and Michael Porter whose books didn't work for us, but whose ideas in the HBR form are perfect for the business reader.

The 10 Must Read Articles is $29.95 and available from the HBP website.