The Company


A reminder

By 800-CEO-READ, published July 30, 2004, at 4:00 PM in News & Opinion

I just wanted to remind everyone that we have a variety of RSS feeds you can subscribe to. There is obviously the feed feed that gets you all the good stuff. We also have category-based feeds if you are only interested in a particular type of business book.


We've been interviewed

By 800-CEO-READ, published July 6, 2004, at 2:23 PM in News & Opinion

I was interviewed by Fredrick Wacka from CorporateBlogging. info.


David Schwartz

By 800-CEO-READ, published June 11, 2004, at 1:18 PM in News & Opinion

Here is one more article about David that ran in the local OnMilwaukee. com. If you live in the Milwaukee area, there will be a memorial service at 6 p.



By 800-CEO-READ, published June 8, 2004, at 2:20 PM in News & Opinion

The Harry W. Schwartz Bookshops won Bookseller of the Year from the American Booksellers Association. The award was presented on Friday at Book Expo America.


What's the Blog's Name?

By 800-CEO-READ, published May 20, 2004, at 4:28 PM in News & Opinion

People have been asking what we have decided to do with the name of our new blog. There were a lot of comments about just leaving the name as is. We also had 67 people vote for new names.


BOOK REVIEW: 18 Immutable Laws of Corporate Reputation

By 800-CEO-READ, published May 17, 2004, at 2:02 PM in News & Opinion

Book: 18 Immutable Laws of Corporate Reputation Author: Ronald Alsop Reviewer: johnmoore (from the Brand Autopsy blog) In 18 Immutable Laws of Corporate Reputation, Ronald Alsop gives sound advice on how to manage, measure, and nurture the reputation of a corporation. As a marketer, the concept of displacing the discipline of brand management for reputation management is profound. Lets face it, branding is a nebulous term that not everyone in your company fully understands, including folks in the marketing department.


The Recruit

By 800-CEO-READ, published May 6, 2004, at 4:29 PM in News & Opinion

Whether or not, someone likes or dislikes a book depends on a million things - did they like the cover art, what did others say about the book, what other books have they read, and so on. We think the only answer to that is to give you a variety of viewpoints about business books. We are going have a number of people start writing reviews for blog.


Rock the Vote!

By 800-CEO-READ, published May 6, 2004, at 2:00 PM in News & Opinion

We got some comments about how we were going to decide the blog's name. My poor attempt at humor got people concerned. Let me make it clear - we would like our readers to decide what the new name will be.


Thanks for your help!

By 800-CEO-READ, published May 4, 2004, at 7:35 PM in News & Opinion

We had a great response to the Naming the Baby contest. We received 86 potential names and a lot of great ideas. We are going over them now.


Final Call

By 800-CEO-READ, published May 3, 2004, at 12:34 PM in News & Opinion

This is the final day to submit ideas for naming our blog. I want to thank everyone who has entered thus far. The response has been great.


A Few Changes at the Blog

By 800-CEO-READ, published April 28, 2004, at 5:03 PM in News & Opinion

I just wanted to point out a couple of new features we have added to the site. They all have to do with the RSS feeds. First, we have changed the feed so you get the full entry with all of the links and images.


Naming the Baby

By 800-CEO-READ, published April 22, 2004, at 2:00 AM in News & Opinion

We are very excited about the new blog. We hope you are enjoying the content as much as we are putting it together. We need your help.