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Excerpts Rss


Finding the right book at the right moment can be life changing. Picking up the wrong one is a waste of time and money. To know which it will be, you need to start reading. We help you get started by bringing you excerpts of the latest books so you can find the right one for you.




Captivology

Captivology: The Science of Capturing People's Attention

By Dylan Schleicher, published February 25, 2015, at 10:00 AM – Filed under: Marketing & Sales

Captivology, from the cofounder of venture capital firm DominateFund and former editor of Mashable, teaches us how to get and maintain attention.

Blueoceanstrategy

Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant (Expanded Edition)

By Dylan Schleicher, published February 9, 2015, at 10:13 AM – Filed under: Leadership & Strategy, Management & Workplace Culture

W. Chan Kim and Renée Mauborgne tell us how numbers-based goals are ineffective, even counterproductive, motivation—and what to replace them with.

Zombieloyalists

Zombie Loyalists: Using Great Service to Create Rabid Fans

By Dylan Schleicher, published January 27, 2015, at 7:30 AM – Filed under: Big Ideas & New Perspectives, Management & Workplace Culture, Marketing & Sales

Dr. Shanklove: Or, How I Learned to Stop Worrying and Love Zombies with Peter Shankman

Bestplacework web

The Best Place to Work

By Dylan Schleicher, published January 2, 2015, at 11:20 AM – Filed under: Leadership & Strategy

Ron Friedman on "The Defining Feature of Renowned Artists, Star Athletes, and Successful Organizations."

Yearwithpeterdrucker

A Year with Peter Drucker

By Dylan Schleicher, published December 2, 2014, at 2:27 PM – Filed under: Leadership & Strategy

Joseph A. Maciariello's new book allows you to spend a full year in the teachings of "the father of management."

Twitterisnotstrategy web

Twitter Is Not a Strategy

By 800-CEO-READ, published November 17, 2014, at 11:33 AM – Filed under:

"Regardless of whether it is cola or computers being sold, the exploding array of digital channels presents increased opportunities to connect and confuse."

Chineserules

Chinese Rules

By 800-CEO-READ, published November 4, 2014, at 9:32 PM – Filed under: Management & Workplace Culture, Narrative & Biography

Tim Clissold's Mr. China is one of the great books on China's rise. He is now back with a new book, Chinese Rules, to update the situation there.

Data

Growth Hacker Marketing

By 800-CEO-READ, published October 1, 2014, at 2:02 AM – Filed under: Marketing & Sales

Growth hacking can be used to sniff out and unearth information as valuable as truffles. But, as Ryan Holiday tells us, it requires a new mindset.

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Megaupload: Crooks or Corsairs?

By 800-CEO-READ, published January 2, 2013, at 10:57 PM – Filed under: Current Events & Public Affairs, Innovation & Creativity, Management & Workplace Culture

Rodolphe Durand Jean-Philippe Vergne by Rodolphe Durand & Jean-Philippe Vergne Kim Dotcom and his company Megaupload have just crossed over to the dark side. What can we learn from this contemporary pirate’s tale? Once a hard-working employee for well-established companies, Kim Dotcom became a crook, stealing for his own good whilst the State desperately tried to make new legislations to prevent file sharing from proliferating.

Data

An Excerpt from The Fine Print

By 800-CEO-READ, published September 19, 2012, at 6:41 PM – Filed under: Current Events & Public Affairs

Since Michael did such a fine job in his review of Steven Johnson's Future Perfect on Monday of describing how the future may well be, well. . .

Data

Precision Marketing

By Sally Haldorson, published September 18, 2012, at 2:00 PM – Filed under: Management & Workplace Culture

The folks over at Kogan Page generously provided us with an excerpt from Sandra Zoratti and Lee Gallagher's book Precision Marketing: Maximizing Revenue Through Relevance. Zoratti is an author and speaker, as well as the Vice President of Marketing, Executive Briefings and Education at Ricoh and manages a business created from former IBM and Ricoh companies located in Boulder, Colorado. She was named the recipient of the 2012 Business Marketer of the Year Award by the Business Marketing Association.

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Stolen!, an Excerpt from Digital Wars

By 800-CEO-READ, published June 6, 2012, at 3:57 PM – Filed under: Management & Workplace Culture

Reading JP Mangalindan's recent story about how the browser wars are back in Fortune reminded me of a great book by Charles Arthur that Kogan Page put out in late April. Arthur is The Guardian's technology editor, and the book is Digital Wars: Apple, Google, Microsoft, and the Battle for the Internet. It's a fascinating history, well told and concisely written.