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Excerpts Rss


Finding the right book at the right moment can be life changing. Picking up the wrong one is a waste of time and money. To know which it will be, you need to start reading. We help you get started by bringing you excerpts of the latest books so you can find the right one for you.




Zombieloyalists

Zombie Loyalists: Using Great Service to Create Rabid Fans

By Dylan Schleicher, published January 27, 2015, at 7:30 AM – Filed under: Big Ideas & New Perspectives, Management & Workplace Culture, Marketing & Sales

Dr. Shanklove: Or, How I Learned to Stop Worrying and Love Zombies with Peter Shankman

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The Best Place to Work

By Dylan Schleicher, published January 2, 2015, at 11:20 AM – Filed under: Leadership & Strategy

Ron Friedman on "The Defining Feature of Renowned Artists, Star Athletes, and Successful Organizations."

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A Year with Peter Drucker

By Dylan Schleicher, published December 2, 2014, at 2:27 PM – Filed under: Leadership & Strategy

Joseph A. Maciariello's new book allows you to spend a full year in the teachings of "the father of management."

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Twitter Is Not a Strategy

By 800-CEO-READ, published November 17, 2014, at 11:33 AM – Filed under:

"Regardless of whether it is cola or computers being sold, the exploding array of digital channels presents increased opportunities to connect and confuse."

Chineserules

Chinese Rules

By 800-CEO-READ, published November 4, 2014, at 9:32 PM – Filed under: Management & Workplace Culture, Narrative & Biography

Tim Clissold's Mr. China is one of the great books on China's rise. He is now back with a new book, Chinese Rules, to update the situation there.

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Growth Hacker Marketing

By 800-CEO-READ, published October 1, 2014, at 2:02 AM – Filed under: Marketing & Sales

Growth hacking can be used to sniff out and unearth information as valuable as truffles. But, as Ryan Holiday tells us, it requires a new mindset.

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Megaupload: Crooks or Corsairs?

By 800-CEO-READ, published January 2, 2013, at 10:57 PM – Filed under: Current Events & Public Affairs, Innovation & Creativity, Management & Workplace Culture

Rodolphe Durand Jean-Philippe Vergne by Rodolphe Durand & Jean-Philippe Vergne Kim Dotcom and his company Megaupload have just crossed over to the dark side. What can we learn from this contemporary pirate’s tale? Once a hard-working employee for well-established companies, Kim Dotcom became a crook, stealing for his own good whilst the State desperately tried to make new legislations to prevent file sharing from proliferating.

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An Excerpt from The Fine Print

By 800-CEO-READ, published September 19, 2012, at 6:41 PM – Filed under: Current Events & Public Affairs

Since Michael did such a fine job in his review of Steven Johnson's Future Perfect on Monday of describing how the future may well be, well. . .

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Precision Marketing

By Sally Haldorson, published September 18, 2012, at 2:00 PM – Filed under: Management & Workplace Culture

The folks over at Kogan Page generously provided us with an excerpt from Sandra Zoratti and Lee Gallagher's book Precision Marketing: Maximizing Revenue Through Relevance. Zoratti is an author and speaker, as well as the Vice President of Marketing, Executive Briefings and Education at Ricoh and manages a business created from former IBM and Ricoh companies located in Boulder, Colorado. She was named the recipient of the 2012 Business Marketer of the Year Award by the Business Marketing Association.

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Stolen!, an Excerpt from Digital Wars

By 800-CEO-READ, published June 6, 2012, at 3:57 PM – Filed under: Management & Workplace Culture

Reading JP Mangalindan's recent story about how the browser wars are back in Fortune reminded me of a great book by Charles Arthur that Kogan Page put out in late April. Arthur is The Guardian's technology editor, and the book is Digital Wars: Apple, Google, Microsoft, and the Battle for the Internet. It's a fascinating history, well told and concisely written.

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Every Nation for Itself, An Excerpt

By Dylan Schleicher, published April 30, 2012, at 9:01 PM – Filed under: Management & Workplace Culture

One of the real stand-out successes in business books of 2010 was Ian Bremmer's The End of the Free Market. It stood out because it wasn't a typical business book—it seemed like something more likely to come out of Foreign Affairs than Portfolio—and there wasn't much precedent for a book of its type being a big commercial hit in the genre. His previous book, The J Curve: A New Way to Understand Why Nations Rise and Fall was a critical success, selected by The Economist as one of the best books of 2006, and got him on some of the cable talk shows, but The End of the Free Market turned into a national bestseller.

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The Fear Index, a business thriller

By Sally Haldorson, published January 23, 2012, at 6:08 PM – Filed under: Management & Workplace Culture

We're thrilled (seriously! ) to post an excerpt from Robert Harris (best selling author of Fatherland, Pompeii, and The Ghost Writer, which was made into a movie with Ewan McGregor and Pierce Brosnan, and many others) to showcase his new novel The Fear Index may not be our typical fare, but the novel appeals to us for many reasons: a master storyteller, the drama of hedge fund trading, a really creepy old book--Darwin in this case--, lots of money, and lots of thrills. To start the adventure, read below!