March 25, 2005
News & Opinion: 800-CEO-READ sponsors WOMMA Summit 2005
800-CEO-READ is a proud sponsor of the Word-of-Mouth Marketing Summit 2005. We don't normally sponsor events, but we thought this was an unique event on a unique topic. The Summit is being held in Chicago next week and word has it that it is sold out. Around three hundred people will be attending the two day event.
For the event, we pulled together a library of books we think you should be reading if you are interested in word-of-mouth marketing:
Creating Customer Evangelists by Ben McConnell, Jackie Huba
It is great, just read it. We are giving away 300 copies at the event. Ben and Jackie believe word-of-mouth is more than a product launch tactic. They think it should be your company's strategy.
The Anatomy of Buzz by Emanuel Rosen
How buzz works, what creates buzz and how to make it work for you.
The Influentials by Ed Keller and John Berry
This tells you how to find the people you are looking for--the people who will talk to and influence others. This is the book with all the data. The authors have been collecting data for 25 years and have painted a wonderful picture of this set of people is truly different and worthy of your attention.
The Secrets of Word-of-Mouth Marketing by George Silverman
Silverman thinks the best thing you can do is accelerate the purchase decision process and one of the best ways of doing that is connecting customers with prospects. This book is heavy on the B2B examples, but applicable to all.
The Tipping Point by Malcolm Gladwell
Need I Say more.
Purple Cow by Seth Godin
Word-of-mouth starts with a remarkable product or service. The key word is remarkable. People often mistake remarkable to mean amazing. Seth tells you remarkable is creating something someone wants to talk about and tell someone else.
Unleashing the Ideavirus by Seth Godin
This was the book that proved its own point. Seth made the book available for free online. There were 2,000,000 downloads in the first year. The book was an afterthought.
Diffusion of Innovations by Everett M. Rogers
This is the theory title in the set. This book was originally written in 1962 and has become the textbook on diffusion. It is in its 5th Edition and has been updated with current cases.
The Cluetrain Manifesto by Dave Weinberger and company
"Markets are Conversations."
Brand Hijack by Alex Wipperfurth
Alex talks about what happens when you allow your customers to take over the maketing of your product. This book is to get you comfortable with that idea.