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March 8, 2007

News & Opinion: Ben & Jackie

By: 800-CEO-READ @ 4:22 PM – Filed under: Management & Workplace Culture

Get ready for the second installment of the LeaveSmarter event series. In just two weeks, on Thursday, March 22, Ben McConnell and Jackie Huba will be in Milwaukee to talk about Citizen Marketers: When People are the Message. Ben and Jackie are writers and consultants based in Chicago. They operate a heavily trafficked blog, Church of the Customer, and popularized the term "customer evangelism" with their previous book, "Creating Customer Evangelists." In The Big Moo, Seth Godin featured Ben and Jackie among the world's 33 smartest business thinkers. Here's a bit about the book:
Word-of-mouth marketing experts Ben McConnell and Jackie Huba show how industrious everyday people (they call them “citizen marketers