June 7, 2005

News & Opinion: Businesspundit Reviews All Marketers Are Liars

By: 800-CEO-READ @ 1:22 PM – Filed under: Marketing & Sales

Rob at Businesspundit posted a review of All Marketers Are Liars. He starts with:
Two thoughts kept running through my head as I read All Marketers Are Liars.
  1. Seth Godin is not a marketer.
  2. If you are implementing a marketing plan, this book is not for you.
I assure you it is not that simple. Check his review out.