June 7, 2005
News & Opinion: Businesspundit Reviews All Marketers Are Liars
Rob at Businesspundit posted a review of All Marketers Are Liars. He starts with:
Two thoughts kept running through my head as I read All Marketers Are Liars.I assure you it is not that simple. Check his review out.
- Seth Godin is not a marketer.
- If you are implementing a marketing plan, this book is not for you.