March 22, 2007

News & Opinion: Citizen Marketers Interview with Jackie Huba

By: 800-CEO-READ @ 1:59 PM – Filed under: Management & Workplace Culture

In this interview, I talk with Jackie Huba, co-author with Ben McConnell of Citizen Marketers: When People Are The Message. Citizen Marketers is the next step for Ben and Jackie after their word-of-mouth marketing bible Creating Customer Evangelists. Here are the questions you'll get answered if you listen to this podcast:
  • Why should I care about citizen marketers?
  • How can your company engage citizen marketers?
  • How can citizen marketing build the skills of your employees [podcast][/podcast]