We're bringing back Friday Links, a blog feature that we haven't posted in some time. Basically, the wonderful folks here at 8cr compile some of their favorite stories throughout the week, and we post the links. Brilliant, eh? Without further ado, here's some weekend reading.
∗Seth Godin's All Marketers are Liars was re-released with a new cover and a new new foreward earlier this week. Seth wrote on his All Marketers are Liars blog, "Somehow, I persuaded the publisher to change the cover of this book." I'm going to go out on a limb here and say he persuaded them by virtue of being Seth Godin. If you'd like to read the new foreward, you can find it on his aforementioned blog here.
∗The authors of two of the best social media books of the year have had themselves a chat, as Six Pixels of Separation author Mitch Joel interviewed Trust Agents author Julien Smith over on the Six Pixels blog.
∗Wine-guy, marketing genius and author of another of the year's best social media books, Crush It, Gary Vaynerchuk recently went on an ingenious 24-hour book tour of six airport bookstores. Publishers Weeklyreports.
∗The Christian Science Monitor's Jackson Holohan wrote a wonderful review of Ken Auletta's Googled: The End of the World as We Know It.
∗Ken Auletta was sat down with Charlie Rose recently, as did Superfreakonimcs authors Levitt and Dubner, and Malcolm Gladwell, who has a new book out called What the Dog Saw. I highly recommend you head over to the archive and check them out. Oh, and Warren Buffett will be on today.
∗Our former sister company's offspring may be headed for a donnybrook, but as Danile Goldin's Boswell Book Company was named by Milwaukeeans as the best bookstore in the city for new books and the second best for used books, we think they've got the early advantage.
∗The winners of the 2009 Mary L. Nohl Fund Fellowships have been announced, and friend of the company Harvey Opgenorth was chosen in the Established Artist category. Congratulations Harvey!
∗And, finally, the video below is wonderful.
Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.
Jack was asked—along with author and editor-at-large Bo Burlingham, Inc. 's Leigh Buchanan, columnist Joel Spolsky, and Zappos CEO Tony Hsieh—to recommend books for Inc. Magazine's list of The Best Books for Business Owners of 2009.
Around this time of year, companies commonly slash prices to ease the cost of gift giving. While all of our books can be ordered in bulk at great discounts any time of year, there are certain books we offer at huge discounts at any quantity. But, we wondered, did anyone know these offers existed on our site?
The 800-CEO-READ Business Book of the Year
Too Big to Fail: The Inside Story of How Wall Street and Washington Fought to Save the Financial System—And Themselves by Andrew Ross Sorkin, Viking Books, 624 pages, $32. 95
Even though Too Big to Fail was written during the same year the financial collapse occurred, Andrew Ross Sorkin has written what we predict will be the definitive book on the subject. Sorkin not only tells a gripping “perfect storm” story—reporting the gory details as our 401k’s disappeared and our financial system became nationalized—but he humanizes the players as well, resulting in an imminently readable, albeit lengthy, book.
Gary Vaynerchuk, author of the bestselling books Crush It! and The Thank You Economy, as well as a successful entrepreneur in the wine and media industries, and Joe Sorge, partner with Chris Brogan at Kitchen Table Companies and owner of a Milwaukee restaurant group that utilizes social media to build business (he and his restaurant, AJ Bombers, are profiled in Gary's book, The Thank You Economy), stopped by the 800-CEO-READ offices and talked about how companies can innovate with technology and marketing, and where the focus should be when using social media.
By Dylan Schleicher, published
August 19, 2009,
– Filed under:
Marketing & Sales
Social Media has been a big topic for awhile, and seems to increase daily, as businesses scramble to figure out how to put this stuff to use. There's a lot of debate over best practices, and even if it should be used at all, but the overwhelming consensus is: use it.
The problem is, "using it" isn't enough.