May 2, 2005
News & Opinion: Getting Them To Give a Damn
No single topic elicits a greater outpouring of painful stories among business leaders that when discussing todays emerging workforce. The new breed of 16-to-24-year-old kidployees who serve as the primary interface between your products and your customers, are driving you whacko. Jack Covert and his team at 800ceoead feel your frustration and want to put the book in your hands that can de-whackify you. As a former youth motivational speaker, Ive seen am amazing transformation among those coming of age, a segment of our population I now refer to as Generation Why. Those 80 million-plus Americans born after 1980 are inarguably book smart, street-wise, and techno-savvy, but their work ethic is highly suspect and they dont give a flip about serving your customers. The following is an excerpt that appears early in the book. It speaks to the dramatic shift in attitudes, values, and beliefs of your emerging workforce and provides an important backdrop for the many ideas and strategies that follow in the book. Regardless of how much you spend on product development, creative marketing, and strategic branding, if you are not connecting with your front line, they are not connecting with your customers and youre leaving all kinds of money on the table. This book will show you how to make those vital connections, and get your front line kidployees to give a damn about your bottom line. Enjoy this timely read, Eric Chester Founder and CEO, Generation Why, Inc. Author of Getting Them to Give a Damn You can read the excerpt throughout the week here. You can also subscribe to the RSS feed here. -t.s.