January 21, 2009

News & Opinion: Inauguration of our own - Todd sworn in as President

By: 800-CEO-READ @ 8:34 PM – Filed under: The Company

This morning, we had an inauguration of our own at 800-CEO-READ. Todd Sattersten was sworn in as President over Gitomer's Sales Bible. He uttered these words: "I do solemnly swear that I, Todd Sattersten, will faithfully execute the Office of President of the 800-CEO-READ, and will, to the best of my ability, preserve, protect, defend, and move forward the dignity of Business Book selling and promoting great ideas." swearingin.jpg handongitomer.jpg We're so proud of Todd, and we're also so glad Jack is going to stick around for a few years. Anyone who has seen these two in action knows they make a great team. The official press release: Todd Sattersten assumes Role of President at 800-CEO-READ (January 21, 2009) Effective today, Todd Sattersten will become president of 800-CEO-READ, the Milwaukee-based business bookseller, an operating unit of Dickens Books Ltd. and the sister company of Harry W. Schwartz Bookshops. He has been serving as Vice President of the company under Founder Jack Covert. Covert will continue to be involved with the company as Founder/Chief Mentor. In announcing these changes, Dickens Books owner Carol Grossmeyer says, "The future of 800-CEO-READ is bright under the leadership of Todd Sattersten. Todd brings a unique skill set to the company. His involvement over the last five years has led to tremendous growth, from online expansion to live events in the Milwaukee business community to the publication of The 100 Best Business Books of All Time." Sattersten looks forward to Covert's continued involvement in the business. He says, "Jack's 30-plus years in retail selling and his laser focus on customer service have allowed the company to survive numerous business cycles. Jack built 800-CEO-READ out of one of the Harry W. Schwartz Bookshops, and has weathered significant changes in the book publishing industry, from the mall chain stores to the rise of big box retailers to the advent of As we navigate the challenges and opportunities that are ahead for 800-CEO-READ, Jack's wisdom will be an invaluable resource." Hired twenty-five years ago by the late David Schwartz to promote business and computer books to the Milwaukee business community, Covert used his considerable sales skills and innate business acumen to grow that three-shelf business section into a specialty business book retailer. The company was featured in Inc. magazine years ago, exposure that took it to the national stage and opened doors to worldwide business relationships. Today, 800-CEO-READ employs fifteen people and is located in Milwaukee's Historic Third Ward. More about Todd Sattersten Todd Sattersten is 800-CEO-READ's president, joining the company in 2004. Previously, he spent six years at GE and three years working with his father in the family sheet metal fabrication business. Sattersten received his BS in mechanical engineering from Michigan Technological University and his MBA from Marquette University. Since joining the company, Sattersten has initiated such changes as a daily weblog (, a semi-weekly podcast, and the monthly publication of essays on ChangeThis ( The latest additions are the 800-CEO-READ Business Book Awards and the annual, In The Books, both of which highlight the best of the year in business books. Jack Covert and Todd Sattersten are the authors of The 100 Best Business Books of All Time: What They Say, Why They Matter, and How They Can Help You, to be published by Portfolio on February 5, 2009 (