August 16, 2005
News & Opinion: Make It Real...N-O-W.
D -E - A - D - L- I - N - E.
INSANELY DEMANDING OF
YOURSELF/YOUR LITTLE BAND
Think "six months"... and sure 'nuf, it'll take six+ months. Think "five days"... and I'll bet you'll get something serious done in five days (Or three!) WOW Projects: "Dreams with deadlines," per Great Groups guru Warren Bennis.
Do It ...NOW....There is no room for procrastination/dawdling in the pursuit of big "dreams". To the contrary, the lordliest "dreamers" I've met also topped the Pragmatism Scale: They are determined to conduct real tests and corner real customers...ASAP. You make your bones in the WOW Project Business not by spinning tall tales but by doing cool stuff...right now.
-This message was brought to you by Tom Peters and The Project50.