October 5, 2007

News & Opinion: New Excerpt - Guinness: The 250 Year Quest for the Perfect Pint

By: 800-CEO-READ @ 2:00 PM – Filed under: Management & Workplace Culture

There's a new excerpt up on the Excerpts Blog. It's from the book Guinness: The 250 Year Quest for the Perfect Pint. The first thought I had when I saw the book was, "Wow, I think my dad would like this book." How ironic, given the excerpt below:
Waldron observed that in Ireland, Guinness has been so ingrained in the culture for so many years, that it presents an interesting marketing challenge. This challenge is to market a beer to younger people who may perceive it as being their "father's beer."
We have seen a lot of good industry books over the past year or so. Here are a few we've enjoyed: Flower Confidential The Sushi Economy The Cigarette Century Travels Of A T-shirt In The Global Economy But also be sure to check out the excerpt: