July 23, 2007

News & Opinion: Potter Phenomenon

By: 800-CEO-READ @ 4:50 PM – Filed under: Publishing Industry

We can't ignore the publishing highpoint that took place over the weekend. The release of Harry Potter and the Deathly Hallows on Saturday at 12:01AM generated sales of 8.3 million copies in its initial day on the market. It is a record, one previously held by its immediate predecessor Harry Potter and The Half-Blooded Prince, which sold 6.9 million copies in its first 24 hours.

Using an average discount of 40%, Deathly Hallows generated about $175 million in its opening day, while the top grossing movie this weekend did $34.8 million.