April 28, 2006
News & Opinion: Steve Farber on Business Fables
I just posted my interview with Steve Farber, author of The Radical Edge: Stoke Your Business, Amp Your Life, and Change The World. He likes writing business fables and I asked him why:
This may sound strange to say. I am not a big fan of the genre in general, but I think there are some people out there that do it very very well. I prefer to think of this as a novella, as opposed to a fable.
The reason I write in this way is because it is entertaining. If it is done well, the story will bring the reader in in such a way that they get involved in the characters, they get involved in the storyline, and they get personally involved in the principles that are coming out. And the real power of the parable, the fable, or the novel is not the story for the sake of story. It's a story for the sake of the message and a story for the sake of the lesson. And when it is done well, it is not just an intellectual undertaking, in trying to understand the principles. It really becomes an experiential thing.
The interview runs 41 minutes.