February 18, 2009

News & Opinion: Titles Now in Spanish!

By: 800-CEO-READ @ 3:24 PM – Filed under: Big Ideas & New Perspectives, Leadership & Strategy, Management & Workplace Culture, Marketing & Sales, Personal Development & Human Behavior

Here are some new titles that are currently from Urano and Roca publishers. If you don't speak/read Spanish, then perhaps you know someone that does. I've linked to the English versions where applicable - check them out as well!
Mate a Sus Vacas Sagradas or Death to All Sacred Cows by David Bernstein, Beau Fraser and Bill Schwab: Written by the owners of advertising agency The Gate Worldwide, this book aims to take the sacred cows of business out to pasture, showing how adages like 'always trust your research', 'success breeds success' and 'the customer is always right', are not only old and tired but may lead a business completely astray.
Planeta Sediento, Recursos Menguantes or Thirsty Planet, Dwindling Resources by Michael T. Klare: Recently, an unprecedented Chinese attempt to acquire the major American energy firm Unocal was blocked by Congress amidst hysterical warnings of a Communist threat. But the political grandstanding missed a larger point: the takeover of a new structure of world power, based not on market forces or on arms and armies but on the possession of vital natural resources.
Mejora esa Actitud or Improving this Attitude by Jerry Minchinton: Each of us, without exception, is born with innate talens and skills that too often are not developed due to be blocked by negative thougths and attitudes. The purpose of this book is to encourage those talents and help open new opportunities and ideas. If you have mental or emotional patterns that stop you from active participation in life, now you know how to change them. To achieve the changes you want, you must look after the seeds of your future care and feeling well.
Happy Reading and/or Referring these Titles!