July 7, 2004

News & Opinion: TOC - Don't Think Pink

By: 800-CEO-READ @ 7:07 PM – Filed under: Marketing & Sales

I was looking through Don't Think Pink by Lisa Johnson and Andrea Learned. I thought this would be a good book to publish of Table of Contents.
  1. Brain Training - How Not to Think Pink
  2. Now You See "Her" - The Visible Approach to Marketing to Women
  3. Now You Don't (See "Her") - The Transparent Approach to Marketing to Women
  4. Inside A Women's Mind - The Scientific Underpinnings
  5. Shaping The Generations - Baby Boomers (and Matures) to Gen Yers
  6. Looking Beyond Generations - The Buying Filters of Life Stages and Roles
  7. Cultural Influencers - The Buying Filters of Emerging Majorities
  8. Learning Curves and Life Stages - Relationship-Building Opportunities
  9. The Internet-Savvy Woman - Connecting with Her Online
  10. Online Research - Using E-Marketing to See Women Clearly
  11. Enlisting Women As Your Marketing Partners - An Alliance for Brand Success