Searching for 'Do It Wrong Quickly - Marketing in the Age of the Web'
A little background. . .
The following excerpt is taken from Chapter 16 of 2nd Ed. of Search Engine Marketing, Inc. by Mike Moran and Bill Hunt.
20 books we think our readers may be interested in giving some consideration in February.
These are the books we'll be digging further into in March.
The 800-CEO-READ Business Book of the Year Too Big to Fail: The Inside Story of How Wall Street and Washington Fought to Save the Financial System—And Themselves by Andrew Ross Sorkin, Viking Books, 624 pages, $32. 95 Even though Too Big to Fail was written during the same year the financial collapse occurred, Andrew Ross Sorkin has written what we predict will be the definitive book on the subject. Sorkin not only tells a gripping “perfect storm” story—reporting the gory details as our 401k’s disappeared and our financial system became nationalized—but he humanizes the players as well, resulting in an imminently readable, albeit lengthy, book.
These are just some of the books we'll be getting between the covers of in September.
Twenty books we'll be looking at more closely in the month of June.
Our world is undergoing a dramatic transition due to four fundamental forces—any of which would rank among the greatest changes the global economy has ever seen.
These are the books we'll have our eyes on in May.
Michael Wolff's new book details why the television industry, despite presentation changes, still reigns supreme.