Searching for 'Footnotes'
As noted yesterday, the second year of the Financial Times/Goldman Sachs business book awards was formally announced. Be sure to check out the website for the contest, which has a handful of excellent articles on business booksespecially one exploring why too many current business books are so dull. See also our Q&A last year with the author of that piece, FT financial editor Andrew Hill.
In an engaging interview, author Jeff Fox points out that his readers enjoy books they can read on one airplane flight. Indeed, airplane reads engaging lesson-delivery products that can be consumed on a plane ridehave become a staple of the business vernacular, with many editors wary of any tome whose reading time exceeds an uninterrupted New York to Cincinnati flight. Thats why its somewhat of a miracle to find several excellent recent books that buck this trend.
This blog post comes from the authors of How the Wise Decide. To read part I, click here and part II. Here's part III: : : : : : : : : Dermot Dunphy, Part III The real challenge confronting Dermot Dunphy as he pursued his vision for Sealed Ait was how to keep the technological edge that allowed Sealed Air to charge premium prices.
Chip and Dan Heath show us how to make the most of the moments that are presented to us, and how to manufacture more impactful moments for ourselves and others.
I was paging through a book this weekend called MBA in a Box by Joel Kurtzman. The book is a compilation of essays that have been grouped into thematic clusters ranging from Innovation to "How To Be A Leader" to Sustainability and the Environment. I hadn't heard this story before.
This blog post comes from the authors of How the Wise Decide. To read part I, click here. Here's part II: : : : : : : : Dermot Dunphy, Part II Formulating a vision is one thing, executing it quite another.
Steve Farber, one of the best minds on leadership out there, and author of The Radical Leap (one of The 100 Best), has provided the article below. His new book is Greater Than Yourself: The Ultimate Lesson of True Leadership, and it's out now. You'll find the story below contains some of the key lessons from that book.
Greg Steinmetz tells the story of Jacob Fugger, "the richest man who ever lived," and one that more than anyone else created the modern world.
Over on KnowledgeBlocks we recently published an exploration on storytelling called Great Leaders Tell Good Stories. The overall message is that good stories aren't the sole property of the marketing or communications department, and anyone can master some basic storytelling techniques that will help leaders earn trust, excite enthusiasm, convey authenticity. While valuable, storytelling can be controversial.
Go To Market Strategy: Advanced Techniques and Tools for Selling More Products to More Customers More Profitably by Lawrence G. Friedman, Butterworth-Heinemann, 280 Pages, $29. 95 Hardcover, June 2002, ISBN 0750674601 Friedman first assures us that this is not another book about selling on the web, but instead it is about the larger and more strategic issue of how to take products and services to market more powerfully in order to increase sales, market share, profits, and customer loyalty.
Title: Free gift inside! ! Author: Stephen Brown Tag-line: Forget the customer.
The new Warren Buffett biography, The Snowball: Warren Buffett and the Business of Life by Alice Schroeder, is reviewed in BusinessWeek by Amy Feldman: Buffett's Ferocious Focus . . .