Searching for 'Jack Covert Selects - Reality Check'
Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition by Guy Kawasaki, Portfolio, 496 pages, $29. 95, Hardcover, November 2008, ISBN 9781591842231 Guy Kawasaki gives entrepreneurs two options when they ask him about their ideas--"the truth or 'feel good' pablum. " Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition offers no such choice.
Amazon has posted its editors' picks for 2008. In the Business & Investing category, they chose: The Snowball: Warren Buffett and the Business of Life by Alice Schroeder, Bantam A Sense of Urgency by John P. Kotter, Harvard Business School Press (Jack Covert Selects) The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It by John Gerzema, Jossey-Bass The Momentum Effect: How to Ignite Exceptional Growth by J.
The inherent purpose of any business book is to be useful to the reader. It is a genre of tools and solutions, with business practitioners, consultants, professors and journalists all adding to the stew of ideas and insight. Not many of us can sit down with Warren Buffet for the weekend, picking his brain on matters of business and life, but all of us can curl up on the couch with a copy of The Snowball by Alice Schroeder and have an intimate, 976 page conversation with the man.
The Must-Have Customer: 7 Steps to Winning the Customer You Haven't Got by Robert Gordman with Armin Brott, Truman Talley Books, 290 Pages, $24. 95 Hardcover, April 2006, ISBN 0312351690 Disclaimer time: I picked up this book because I liked the Marcus Buckingham quote and the subject is something I personally have trouble with. Intellectually I understand the concept but putting it into action can be difficult.
One of the books we really tried to get people to read in 2006 was Lee Eisenberg's The Number: A Completely Different Way to Think about the Rest of Your Life, published by Simon & Schuster imprint Free Press. We were huge evangelists of the book, constantly blogging and telling everyone we could about it. It was a Jack Covert Selects and Todd picked it as one of his best books of 2006.
Marci Alboher of The New York Times recently conducted a Q&A session with Guy Kawasaki via email. One exchange for you entrepreneurs: Q. What is your advice to entrepreneurs seeking funding or growth opportunities if the credit and capital markets continue on their current course?
Recently I paged through 45 Things You Do That Drive Your Boss Crazy: And How to Avoid Them by Anita Bruzzese, author of the column "On the Job. " Most of the items in this book were common sense: Telling Dirty Jokes and Cussing on the Job; Having Poor Writing and Spelling Skills; Wearing the Wrong Thing to Work; Gossiping; Failing to Learn from Mistakes. Here are a few I wasn't expecting: 17.
What will this edition of The Keen Thinker, our monthly newsletter, offer you? A list of the category winners of the 800-CEO-READ Annual Business Book of the Year Awards. Links to original video recorded by many of the 800-CEO-READ Author Pow Wow attendees and speakers.