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Article: Review: All Marketers Are Liars

All Marketers Are Liars Author: Seth Godin A Review By Wayne Hurlbert, Blog Business World "All marketers are liars". With that provocative title and opening salvo, well known author, marketing expert, and business blogger Seth Godin takes the reader on another landmark journey into the marketing field. After reading All Marketers Are Liars, your approach to marketing, advertising, and your own buying habits will never be the same again.

Article: Businesspundit Reviews All Marketers Are Liars

Rob at Businesspundit posted a review of All Marketers Are Liars. He starts with: Two thoughts kept running through my head as I read All Marketers Are Liars. Seth Godin is not a marketer.

Article: More Reading from All Marketers Are Liars

Seth Godin ends All Marketers Are Liars with a list of other books worth reading: Crossing the Chasm by Geoffery Moore Positioning by Trout and Ries In Pursuit of Wow! and The Tom Peters Seminar by Tom Peters Blink by Malcolm Galdwell Selling the Dream by Guy Kawasaki The Republic of Tea by Bill Rosenzweig and Mel Ziegler (out of print) Don't Think Of An Elephant! /How Democrats And Progressives Can Win by George Lakoff Secrets of Closing the Sale by Zig Ziglar Why We Buy by Paco Underhill Creating Customer Evangelists by Ben McConnell and Jackie Huba Emotional Design by Donald Norman The Moral Economy of the Peasant by James Scott Creative Company: How St.

Article: BOOK REVIEW: All Marketers Are Liars

Title: All Marketers Are Liars (blog) Author: Seth Godin (blog) Tag-line: The power of telling authentic stories in a low-trust world. Pages: 182 Dog-ear score: 30: 182 (16. 48%) Reviewer: Rich.

Article: Jack Covert Selects--All Marketers are Liars

All Marketers are Liars: The Power of Telling Authentic Stories in a Low-Trust World by Seth Godin, Portfolio Publishers, 175 Pages, $23. 95 Hardcover, May 2005, ISBN 1591841003 This is the hardest Jack Covert Selects I have ever had to write. Why?

Article: Friday Links Returns!

We're bringing back Friday Links, a blog feature that we haven't posted in some time. Basically, the wonderful folks here at 8cr compile some of their favorite stories throughout the week, and we post the links. Brilliant, eh?

Article: This Week - 5/23/05

Merry Monday to Everyone. Today marks the beginning of the ninth Business Blog Book Tour. The book featured on this tour will be All Marketers Are Liars by Seth Godin.

Article: Hugh MacLeod's 10 Questions for Seth

With the release of Seth's new book, Hugh posed 10 questions to Seth. Here's number six: A lot of your books seem to be continuations of conversations you started with your seminal book, "Purple Cow". Meatball Sundae I'd say would qualify, as would "Free Prize Inside" and "All Marketers Are Liars".

Article: BOOK REVIEW: What is Your Life

What is Your Lifes Work by Bill Jensen Review by Paul Gladen What Is Your Lifes Work( WIYLW) is a collection of letters written by 64 disparate individuals to loved ones about their experience of work. Why should you want to read that? How could this book possibly help you be more successful in your work and life?

Article: A Favorite in Paperback

Last fall, my must-read was Then We Set We Set His Hair on Fire by Phil Dusenberry. I loved it. Tom liked it.

Article: Jack Covert Selects: Small is the New Big

Small Is the New Big: and 183 Other Riffs, Rants, and Remarkable Business Ideas by Seth Godin, Portfolio, 352 pages, $25. 95 hardcover. Seth Godin's books are frequently featured in my reviews.

Article: Jack Covert Selects - The Big Short

The Big Short: Inside the Doomsday Machine by Michael Lewis, W. W. Norton, 320 pages, $27.

Article: The Best Books OF ALL TIME! - The Independent Edition

Jack and Todd will soon have the definitive list of the best business books of all time published, but, in the meantime, here is what The Independent's Sean O'Grady has to say on the matter. He chooses from both "timeless classics [and] the latest crop of credit crunch chronicles. " It's an interesting list because it's from a newspaper that leans to the left side of the British political spectrum, providing a perspective from the side of the aisle that doesn't speak up on business books as often.

Article: Why You Should Read Michael Lewis

There are a set of writers who we assign superpowers to in The 100 Best. To the Wall Street trader turned juggernaut writer Michael Lewis, we assigned interpretation. And that may not seem like much of a gift, but it is his ability to make apparent, to bring meaning and understanding to those hidden forces.

Article: Business Books to Watch in July

These are the books we have our eyes on in July.

Article: The Quants

I've not yet finished reading Scott Patterson's The Quants: How a New Breed of Math Whizzes Conquered Wall Street and Nearly Destroyed It, but I'd like to go on record now in disagreement with The Economist's review of the book. I do agree that Patterson's prose can get a bit "purple" in places, but I think his focus on the quantitative models developed and used on Wall Street over the last three decades is an important one. And the way he explores the topic—through the stories of the individuals who created those models—keeps the reader engaged in a tale that might otherwise turn too academic for most.