Searching for 'Review of The Long Tail by Steve Sherlock'
Chris Anderson, editor in chief of Wired magazine, first published the essay that became the blog that is now the book, The Long Tail, in October 2004. The basic premise of the Long Tail was the result of three observations: the tail of available variety is far longer than we realized it's now within reach economically all those niches, when aggregated, can make up a significant market (1) His analysis and research into these observations fleshes out the length of the article, through the blog postings (and feedback), to the current book length. Chris builds this proposal carefully.
The shortlist for the 2006 FT/Goldman Sachs book award has been announced. Here are the award criteria: THE MISSION "To identify the book that provides the most compelling and enjoyable insight into modern business issues, including management, finance and economics. " What I personally like about the mission statement is the use of the word enjoyable That term is missing from far too many business books.